Branding Agency Northern Ireland

Crafting a clear identity for your brand

As one of the longest-running creative agencies in Northern Ireland, we create branding that feels appropriate, confident and built to last.

Big ideas meet straightforward solutions

Logo design & brand identity for Northern Ireland businesses — Belfast & beyond

Based in Coleraine on the North Coast, we’ve worked a wide range of industries. With the combination of our expert knowledge in real-world applications and our creative partner approach, you can trust that branding by Redback will be created right.

Experienced design that shows in the details

We design with practical applications in mind from day one. Those considerations make sure your brand isn’t just about being on trend but creating an identity that will last wherever you might need to use it.

Thoughtful not theatrical design

We focus on clarity first. Who you are, what you stand for, how you should present yourself. The result is branding that feels appropriate and confident – not overdesigned or overexplained.

A creative partner that knows what works

We guide the process clearly and professionally, explaining decisions and listening properly to feedback. We use our expertise in web work and digital marketing to know what works well.

how the process works

Considered design that feels right and lasts

Concepts through to deliverables – a clear step process so you what to expect when working with us.

Identify the brief

We start with a simple conversation about your business and your goals. Who are you? Who are you trying to reach? What makes you different?

We look at your competitors, your market, and your ambitions to understand the direction of our designs.

Initial logo concepts

Depending on your chosen package, you’ll receive between 3 and 10 professionally developed logo concepts.

Behind those few options is a huge amount of sketching, refinement and thinking. We present our concepts with explanation – either in person or with detailed notes – so you understand the reasoning behind each direction.

Mockups in context

We create realistic mockups so you can see how your branding works in practice – on signage, stationery, social media, packaging or vehicles. This helps you make decisions based on real-world application, not just aesthetics on a white screen.

Refinements and development

Once we have your feedback, we refine the chosen direction and, where appropriate, develop the wider brand system around it.

This is where the brand really comes together – tone of voice, colour usage, typography and overall style.

Brand guidelines and final files

When the final designas are approved, we produce a structured brand guidelines document that explains:

Logo usage rules
Colour specifications
Typography
Layout examples
Visual direction

This ensures consistency internally and with external suppliers.

We’ll also share the designs in all relevant file formats for in print and digital use.

what we're about

A branding partner that's been shaping identities since 1999

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your brand performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

view our recent projects

let's talk about your brand

If you’re planning a new brand or thinking about improving what you already have, we’d be happy to talk it through. Give us a call or get in touch via the form below.

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

Do I need branding or just a logo?

If you only need a professional logo and supporting files, we can do that.
If you want your whole business to feel consistent and more established, branding will serve you better. We’ll advise honestly based on your situation.

How long does a branding project take?

Most logo projects take between 3 and 6 weeks depending on feedback speed and package level. Larger brand identity systems can take longer.

What if I don’t like any of the initial concepts?

That’s rare – because we take the brief seriously – but branding is collaborative. If something isn’t right, we adjust the direction properly rather than forcing a decision.

Can you help apply the branding afterwards?

Yes. We regularly support clients with:

Website design
Print materials
Social media graphics
Signage
Email marketing

We often become long-term creative partners.

How much does branding cost?

Every project is different, so costs depend on scope and requirements. As a general guide, our logo-only options typically start from £1,500, and our branding packages typically start from £3,000 We’ll always provide a clear, honest quote before any work begins.

What branding packages do you offer?

We have a ‘branding packages’ pdf file that provides more details on the projects we’ve worked on and what’s involved – if you’d like to see it let us know and we’ll happily send it across.