Social Media Management Northern Ireland

Building momentum through better socials

As one of the longest-running creative agencies in Northern Ireland, we plan, create and manage social media content that’s structured, purposeful and consistent.

We get it done. You get on with business.

Social media marketing for Belfast & Northern Ireland businesses — we plan, create and manage

Based in Coleraine on the North Coast, we’ve worked across almost every industry and understand the pressure business owners face when trying to stay visible online. With our strategic thinking, creative experience and partner approach, you can trust that your social media will be managed clearly and consistently – without landing back on your desk.

We'll take the lead and the load

We manage everything – strategy, research, content ideas, planning, creation and posting. That means no last-minute scrambling, no wondering what to post and no inconsistent gaps.

Strategy-led social content

Every package begins with research and a clear strategy. We define goals, identify your audience, review competitors and outline what your content needs to achieve. That means each post links back to something purposeful.

Creative direction grounded in real experience

We’ve been building brands and websites for over 25 years. That wider experience matters. We understand tone, visual consistency and messaging so that social media fits into your overall brand.

what you'll get from us

Consistent, purposeful social content — without the stress

Researching, planning and posting – a proven process so you know exactly what we’ll do and why it matters.

Kick-off meeting

We start with a straightforward conversation to understand the main goals of your business, who you’re trying to target and what success for you looks like.

This ensures we move forward with clarity and in the right direction.

Research & strategy

We audit your current social channels, assess competitors and identify opportunities.

From there, we produce a simple strategy document outlining your unique key objectives.

Content ideas & planning

We develop a bank of purposeful content ideas, where each idea ties back to one or more of your goals.

We then shape these into a clear monthly content calendar.

Content creation & management

Depending on your package, we:

Plan and shoot professional content
Edit video and imagery
Write captions
Design simple graphics where needed
Format posts for each platform
Schedule and publish
Report regularly on what’s working, what’s not, and what’s next

what we're about

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your social media performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

view our recent projects

let's talk about your socials

If you’re wanting to improve your social media or thinking about outsourcing the bulk of the work, we’d be happy to talk it through. Give us a call or get in touch via the form below.

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

What social media packages do you offer?

We offer various levels of support, depending on how involved you want to be.

If you’re looking for direction but plan to manage your content yourself, we can help with a ‘one-off boost’ package to provide you with a clear strategy, structured content ideas and a practical monthly plan to work from.

If you’d prefer everything handled for you, we offer managed monthly packages. These include planning, content creation, posting and regular reviews. The level of content and posting frequency increases depending on the package you choose.

Whether you need a solid starting point or ongoing management, we structure everything clearly so you know exactly what’s being done and how it supports your goals.

How involved do I need to be?

You’ll need to be involved, but not heavily. We’ll need your input during the kick-off and occasional reviews. After that, we handle planning, creation and scheduling so you’re not constantly chasing posts or having to come up with ideas.

Do you reply to comments and messages?

We can include basic automations in your social media package – but we don’t manage replying to comments and messages. Purely because we can’t provide customer service on the right level for your company. That’s always best done on your end.

Which platforms do you manage?

In our inital discussions and planning, we’ll work out which are the best platforms to reach the right audience for you. So that might include Instagram, Facebook, TikTok or LinkedIn. If other platforms are appropriate, we’ll advise accordingly.

How soon will I see results?

Social media builds momentum over time. Visibility and engagement usually improve within the first few months, particularly when strategy and consistency are applied properly.

How much does a social media management cost?

Every project is different, so costs depend on scope and requirements. As a general guide, our monthly management typically starts from £540, and we’ll always provide a clear, honest quote before any work begins.