Websites that boost your self-catering property

We specialise in accommodation website design that is as beautiful as it is effective. With over 25 years of experience in web design and branding, we’ve worked with properties across Northern Ireland to create websites that not only look great but work help boost bookings.

Accommodation website design Northern Ireland

A trusted partner for self-catering accommodation

Our focus is on creating accommodation websites that turn interest into bookings. Every decision – from layout to content – is made to showcase your property clearly and make it as easy as possible for guests to take the next step.

Designed to increase direct bookings

We build websites with one clear goal in mind – helping you get more direct bookings. From clear calls-to-action to simple booking journeys, everything is set up to reduce drop-offs and encourage guests to book with you, not a third-party platform.

Showcasing your property at its best

Great accommodation sells through visuals. We design around your photography and video, using layouts, galleries and subtle animations to highlight your rooms, views and facilities in a way that reflects the quality of your stay.

Built for mobile users

Most people browsing accommodation are doing it on their phone. We make sure your site is fast, easy to navigate and simple to book from on any device – whether someone is planning ahead or booking last-minute.

Easy to update and manage

From pricing and availability to special offers and local recommendations, your website should be easy to keep up to date. We build sites that give you full control without needing technical knowledge, so you can manage your property with confidence.

Northern Ireland accommodation websites

We design and build websites for self-catering properties, guest houses and boutique accommodation across Northern Ireland and beyond. Whether you’re promoting a single property or managing multiple locations, your website plays a key role in how guests discover, trust and book with you.

A well-built accommodation website does more than just look good. It needs to clearly present your rooms, highlight your location, and make it easy for visitors to check availability and book their stay. We focus on creating simple, effective user journeys that guide people from first visit through to enquiry or booking, without unnecessary steps or confusion.

Our process starts with understanding your property and your target guests. A luxury coastal property like Blackrock Beach House requires a very different approach to a collection of countryside cottages or farm stays. We tailor the design, structure and content to suit your offering, making sure the website reflects the experience you provide in real life.

We place a strong emphasis on photography and layout, using large imagery, clean design and well-structured content to showcase your accommodation. Features such as image galleries, room breakdowns, local area guides and guest information are all designed to build trust and answer common questions before a customer even gets in touch.

Where needed, we integrate booking systems or work alongside existing platforms to create a smooth booking experience. For many clients, we also focus on encouraging direct bookings to reduce reliance on third-party platforms and avoid unnecessary commission fees.

Search Engine Optimisation (SEO) is another key part of our approach. We structure your site and content around relevant search terms such as “self catering accommodation Northern Ireland”, “holiday homes North Coast” and location-specific searches, helping your property appear in front of the right audience at the right time.

We’ve worked with a range of accommodation providers including Blackrock Beach House, Rockdene Portrush and Waters Edge Stays – helping them improve their online presence, increase bookings and better showcase what makes their properties unique.

Alongside the website itself, we can also support with branding, photography direction, SEO and ongoing updates – giving you a joined-up approach that keeps everything consistent and working together.

If you’re looking for an accommodation website that not only looks the part but helps grow your bookings, we’ll get that sorted for you.

View our recent Accommodation projects

Elephant Rock Hotel

Elephant Rock Hotel is a boutique hotel on Northern Ireland’s North Coast, offering stylish accommodation, a vibrant restaurant and cocktail bar, and views across one of the region’s most scenic coastlines. When the hotel was preparing to launch in 2020, they required a website that would reflect the distinctive personality of the brand while supporting online bookings and guest enquiries.

Drew’s Glen of Antrim

Drew’s Glen of Antrim is a residential development by Toland House Properties, designed to bring the elegance and character of Edwardian architecture into a modern housing scheme. Located in Antrim, the development blends traditional architectural influences with contemporary comfort, offering homes that feel distinctive rather than typical new-build properties.

Bantam Tea Rooms

Bantam Tea Rooms is a boutique bed and breakfast and tearoom located in the Cotswolds. Following a full renovation of the property, the owners wanted their online presence to properly reflect the quality and character of the new space.

Twilight Coffee & Bunkhouse

Twilight Coffee & Bunkhouse sits right beside Carnlough Harbour on Northern Ireland’s Antrim Coast, offering speciality coffee, sea views and relaxed, budget-friendly accommodation. With its unique combination of café and bunkhouse, the business needed a brand and website that captured the calm, welcoming atmosphere of the location.

Blackrock Beach House

Blackrock Beach House is a premium self-catering property located in Portrush on Northern Ireland’s North Coast. With space for up to fourteen guests and a strong focus on quality and detail, the accommodation offers a luxury experience in one of the most scenic parts of the country.

what we're about

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your website performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

how can we help your property?

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

Do I need a website if I already use Airbnb or Booking.com?

There are some important benefits to also having a website. Third-party platforms are useful, but your own website gives you full control over your brand, avoids commission fees, and helps you build direct relationships with your guests.

Can you integrate with my existing booking system?

In most cases, yes. We can integrate with a wide range of booking systems or help you choose one that suits your property and how you manage availability.

Will my website work well on mobile?

Absolutely. Most accommodation bookings now start on mobile, so we design every site to be fast, easy to use and simple to book from on phones and tablets.

Can I update pricing, availability and content myself?

Yes. We build websites that are easy to manage, so you can update key information like pricing, offers and property details without needing technical knowledge.

Will the website help me get more direct bookings?

That’s the goal. We design websites to encourage direct enquiries and bookings, helping reduce reliance on third-party platforms and improve your overall margins.