Digital Marketing Agency Northern Ireland

Clear thinking,
smarter marketing

As one of the longest-running creative agencies in Northern Ireland, we help businesses make informed marketing decisions through structured audits, practical insight and joined-up digital strategy.

We get it done. You get on with business.

Strategy-led digital marketing for Belfast & Northern Ireland businesses

Based in Coleraine on the North Coast, we’ve worked across almost every industry and understand how different marketing channels connect. With our strategic mindset and practical partner approach, you can trust that any digital marketing activity is built on research, clarity and measurable goals.

Strategy before spend

We identify what will likely work best for your industry, audience and budget – and we prioritise accordingly. Whether that’s paid ads or emails – our job is to help you make good decisions, not sell you work you don’t need.

Joined-up thinking across channels

Your website, SEO, paid ads, email marketing and social media should feel connected. We look at the full ecosystem to benefit your business for the longer term.

Clarity in what we’re doing and why

We explain our findings clearly. We outline options. We define expected outcomes. And we agree priorities before work begins. Just straightforward, measurable action.

what you'll get from us

Google Ads, social ads, email & SEO under one roof

Strategy-led decisions – so you know exactly what we’ll do and why it matters.

Current situation analysis

Before recommending PPC, email campaigns or SEO expansion, we begin with an audit.

There’s little value in running ads or creating content if the foundations aren’t working properly.

Some of the things we’ll consider are:

Website performance and usability
Analytics and user behaviour
Traffic sources
Mobile experience
Conversion paths
Technical performance
Competitor positioning
Messaging clarity

We assess strengths, highlight weaknesses and identify opportunities.

This gives you a clear, structured overview of where improvements will have the most impact.

Google ads

We create and manage targeted campaigns focused on relevant search intent. This can include:

Search campaigns
Display campaigns
Remarketing
Conversion tracking setup
Landing page refinement

Social ads / Meta ads

Paid social campaigns allow precise audience targeting.

We can manage:

Audience creation
Creative development
Ad copywriting
Campaign testing
Performance monitoring

Email marketing

Email remains one of the most effective digital channels when used correctly – both in terms of returns and ongoing cost.

We can help plan campaigns, segment audiences, design templates and develop automations to encourage more customer interaction.

SEO

Search Engine Optimisation remains one of the most valuable long-term digital investments. Our approach to SEO is structured and transparent. Whether it’s ongoing monthly SEO to build steady visibility or a focused one-off boost to improve key areas, the goal is the same – consistent, sustainable growth in relevant traffic. See more informaiton on our SEO services here.

Website improvements

Sometimes digital marketing doesn’t require more traffic – it requires a stronger website. Through structured audits and performance reviews, we assess how users move through your site, where friction occurs and what may be preventing enquiries or sales. Because we also design and build websites ourselves, we can implement improvements directly rather than simply recommending changes.

Social media

As part of a digital marketing plan, we can deliver structured social media support that includes strategy development, audience research, content planning and full content management. Depending on your needs, we can provide a one-off strategic plan to guide your internal team, or ongoing management where we handle content creation, scheduling and regular performance review. See more about our social media services here.

what we're about

Businesses across Northern Ireland trust Redback for results

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your marketing efforts perform well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

view our recent projects

let's talk about your marketing

If you’re wanting to improve your marketing or wanting to re-assess your efforts, we’d be happy to talk it through. Give us a call or get in touch via the form below.

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

What marketing services do I need?

While we offer a wide range of services, most businesses don’t need all the options available at once. The audit stage identifies what will likely deliver the strongest return. Some businesses benefit most from SEO improvements. Others need paid ads. Others need structural website work first. We’ll give you honest advice on what we think will work best for you.

Can you manage ongoing paid campaigns?

Yes. Once we establish the right direction, we can manage PPC campaigns, email marketing and optimisation on an ongoing basis.

How do you measure success?

We agree clear, measurable goals with you before any work begins, whether that’s enquiries, sales, traffic or rankings, and report against them regularly. No vague “engagement” metrics with nothing to tie them to.

Do I need a new website before starting digital marketing?

Not necessarily, but your website is usually part of the conversation. If it’s not converting visitors into enquiries, that’s worth fixing alongside any marketing activity, since there’s little point driving traffic to a site that isn’t working hard for you.

How long before I see results?

SEO tends to be a longer-term investment, often a few months before you see real movement. Paid ads and email marketing can show results much faster, sometimes within weeks. We’ll be upfront about realistic timelines for whatever we recommend.

What's the minimum budget to get started?

There’s no fixed minimum, it really depends on the channel and your goals. We’ll always be upfront if a budget is too small to get meaningful results from a particular channel, rather than taking the work anyway.