Our role was to develop a modern ecommerce platform that could support both local deliveries and national shipping while helping the business expand its online sales through digital marketing and search visibility.
Our role was to develop a modern ecommerce platform that could support both local deliveries and national shipping while helping the business expand its online sales through digital marketing and search visibility.
The project required a website that could accommodate different customer types and delivery models. While the business continues to provide local deliveries within its core service area, it also sells selected products to customers across the UK through nationwide shipping.
The challenge was to structure the website so that pricing, products and delivery options could adapt to these different scenarios while keeping the buying process clear and simple for customers.
The site was built on Shopify, providing a flexible ecommerce platform that supports both local and nationwide ordering. We created dedicated sections for local deliveries and national orders, allowing products, pricing and shipping options to be configured appropriately for each customer group.
Because some fuels are subject to regional regulations, we also implemented product restrictions where necessary. Certain products such as non-smokeless fuels can only be sold or delivered in specific areas due to legislation, so the website was configured to ensure these rules are followed during the purchasing process.
To help customers find the right fuel for their needs, we developed a range of dedicated SEO pages focused on common use cases such as fuels for boiler heating, open fires and multi-fuel stoves. This content helps capture search traffic from customers researching the most suitable products while improving the site’s overall search visibility.
Customer trust was another key focus. The website prominently displays Google reviews, allowing potential buyers to see real feedback from existing customers and reinforcing the company’s long-standing reputation for reliable supply.
Alongside the website development, we also manage ongoing digital marketing activity to support sales growth. This includes Google Ads campaigns, Google Shopping integration, PPC advertising and social media advertising. Email marketing campaigns are also run through Shopify’s messaging platform, helping the business stay connected with customers and promote seasonal offers.
Together, the ecommerce platform and ongoing marketing activity provide Charles Swann Coal Merchants with a strong online sales channel, supporting both its local delivery service and its growing nationwide customer base.
