Shopify Agency Northern Ireland — eCommerce Web Design

Online stores that are built to sell

As one of the longest-running creative agencies in Northern Ireland, we design and build Shopify stores that look professional, work smoothly and support real business growth.

Big ideas meet straightforward solutions

Online stores for Belfast & Northern Ireland businesses, built on Shopify

Based in Coleraine on the North Coast, we build online stores using Shopify – one of the most reliable and scalable eCommerce platforms available. With our expert knowledge of web design and our practical, creative partner approach, you can trust that your store will be built right.

Structured stores built for visibility and growth

An online store has to be discoverable as well as usable. We build Shopify sites with proper structure from the start – clear collection hierarchy, logical navigation, clean URLs and well-optimised product pages.

25 years of practical web experience

We understand usability, conversion journeys and real-world customer behaviour – not just design trends. We know how customers move through a site, where friction appears and how small structural decisions impact sales.

A steady, reliable creative partner

With Redback, you deal directly with the people doing the work. We guide the process clearly, explain decisions in plain English and stay involved after launch. Many of our clients return to us again and again because we’re easy to deal with and we get things sorted.

what you'll get from us

A Shopify partner with 25 years of web experience behind us

Design, build and ongoing care – a clear list of deliverables so you know exactly what we’ll do and why it matters.

Shopify store setup

Complete store configuration that is structured for product discoverability and customer ease-of-use including:

Account setup
Theme configuration
Navigation structure
Product collections
Tax and shipping settings
Payment gateway integration

Theme design

We tailor your Shopify theme so your store reflects your brand properly.

That means:

Homepage and product page layout design
Promotional sections
Conversion-focused layout decisions
Integrating your brands identity (colour, type, tone of voice etc)

Importing content

Your website will support as many pages as you need, now and in the future. We can prepare and upload your initial content for you, ensuring everything is in the right place and ready to launch. Whether you start small or already have a store on another platform we make the process smooth and stress-free.

Optimisations for SEO

Online stores need strong structure to rank well.

We optimise:

Product titles and descriptions
Collection pages
Meta data
URL structure
Site speed

Email marketing set up

Email remains one of the most effective ways to keep in touch with customers and turn interest into action. We’ll help you decide between app options (such as Shopify’s own Messaging app or integration with 3rd parties such as Mailchimp and Klaviyo), and get them up and running.

Advanced shipping options

We understanding shipping from Northern Ireland isn’t always easy – where you might be dealing with UK, Ireland and European options. We can help configure advanced shipping rules tailored to your business.

We’ll ensure:

Shipping rates are accurate
International pricing is handled correctly
Complex rules are automated properly
Customers see clear delivery options at checkout

Google shopping & listings setup

If you’re selling products online, visibility on Google is vital.

We can configure your store to integrate with:

Google Merchant Center
Google Shopping listings
Product feeds
Search Console and analytics

This enables your products to appear directly in Google search results and shopping feeds – expanding visibility beyond your website alone.

Growth & conversion tools

As your business grows, we can introduce additional tools such as:

Abandoned cart recovery systems
Subscription integrations
Product bundling
Loyalty systems
Advanced analytics

Your store can grow in capability as your business grows in scale.

Hands-on training

Once the site is launched, we will provide training tailored to your needs. Whether you want to learn everything or just the basics, we will guide you through how to update content and manage the site confidently. We will always be on hand if you need help, advice or additional support later.

Four weeks of free support

After launch, you will receive four weeks of support at no extra cost. This covers standard tweaks and fixes as you settle into the new system. If you request changes beyond the original scope, they will simply be logged under support hours. Our goal is to give you a smooth start and make sure everything works exactly as expected.

what we're about

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your website performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

view our recent projects

let's talk about your store

If you’re planning a new online store or thinking about improving what your existing ecommerce shop, we’d be happy to talk it through. Give us a call or get in touch via the form below.

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

Why we use Shopify for almost every eCommerce project

Why Shopify and not WooCommerce?

We choose Shopify because it is purpose-built for online retail. It is secure, scalable and far less maintenance-heavy than many alternatives.

While we occossionaly recommend WooCommerce for stores with a very small number of items, for businesses focused on selling products, Shopify is often the most reliable long-term solution.

Read more about why we choose Shopify in our recent article.

How long does it take to build an online store?

Most standard stores take between 4 and 8 weeks depending on product numbers and complexity.

More advanced builds can take longer.

Can I manage the store myself?

Yes, in fact we encourage you to do so. Shopify is designed to be user-friendly. If you’re comfortable using basic office software, you’ll be able to manage products and orders with confidence after training.

Will my store work on mobile?

Absolutely. Most online purchases now happen on mobile devices. Every store we build is thoroughly checked on mobile devices.

How involved do I need to be?

As involved as you want to be. Some clients like to review every detail, while others prefer to hand things over and trust us to get on with it. We’re comfortable working either way and will guide you through what we need when we need it.

Do you offer ongoing support after launch?

Yes. All our websites include initial post-launch support, and many clients continue working with us on an ongoing basis for updates, improvements and additional design or marketing work.

Can you help me transfer my site from another platform?

Yes. We’ve helped previous clients move from other platforms such as Magento and OpenCart, to help you migrate your information over easily.

How much does a website cost?

Every project is different, so costs depend on scope and requirements. As a general guide, our ecommerce sites typically start from £2,500, and we’ll always provide a clear, honest quote before any work begins.