SEO Agency Northern Ireland

Search visibility
built properly

As one of the longest-running creative agencies in Northern Ireland, we help businesses improve search visibility through tried-and-tested SEO work.

We get it done. You get on with business.

SEO for Belfast & Northern Ireland businesses - built for long-term results

Based in Coleraine on the North Coast, we approach SEO the same way we approach everything else – clearly, practically and with long-term results in mind . With our expert knowledge in web design and our creative partner approach, you can trust that SEO by Redback will bring steady, measurable improvement.

Clear reporting on what we're doing and what's working

You’ll see what we’ve reviewed, what we’ve changed and why those changes matter. Our reports are straightforward and focused on meaningful improvements. You stay informed, and we stay accountable.

Thoughtful and considered SEO for the long-term

Every package starts with a proper audit. We explain what’s working, what isn’t and what we’re going to improve.

We focus on clear improvements and on positioning your site properly over time, not chasing artificial spikes.

Built on 25 years of web experience

We haven’t just “added SEO” as a new service. We’ve been building and optimising websites for more than 25 years. That means we understand the technical side – site speed, structure, code, accessibility – as well as content and keyword strategy. SEO works best when it’s built on solid foundations.

what we do as part of SEO

Clear, honest SEO reporting

Concrete changes that make progress over time – clearly defined tasks so you know what to expect when working with us.

Site audit

Before making any changes, we run a thorough audit.

We review:

Site speed
Technical errors
Accessibility
Visitor behaviour
Current keyword visibility
Page performance
Code quality
Existing content structure

This audit guides everything that follows.

Keyword opportunities

What your website says and what your customers are typing into Google are not always the same thing.

We research relevant, realistic keyword opportunities – balancing popularity with competitiveness – so your site targets phrases people are actually searching for.

Competitor analysis

We assess what your competitors are doing well – and where they are weaker.

This can highlight opportunities to strengthen your own positioning, create new pages or adjust focus within your marketing.

Increasing visibility

We improve how your pages communicate with both search engines and visitors.

This may include:

Optimising headings and page titles
Improving meta descriptions
Adjusting internal linking
Refining calls to action
Ensuring keyword placement is natural and readable

It’s about saying the right thing, in the right way.

Improving site speed

Search engines rank faster websites higher.

We may:

Resize or reformat images
Remove unnecessary plugins
Introduce or configure a CDN
Optimise code
Review hosting setup
Test performance under load

These technical improvements can dramatically enhance both ranking potential and user experience.

Google business & listings

If relevant, we optimise or improve your Google Business profile so your company appears correctly in local searches and Google Maps.

Backlink opportunities

Search engines value websites that are linked to by other reputable sites. We identify credible backlink opportunities and outline where engagement or outreach could strengthen your authority.

Dedicated SEO pages

Where research shows opportunity, we create targeted pages designed around specific search phrases.

These pages are structured carefully to be:

Valuable to visitors
Clear in their purpose
Properly optimised

Articles & case studies

We create helpful content based on real search demand – not content for the sake of it.

Articles and case studies allow you to:

Answer customer questions
Target additional keywords
Demonstrate expertise

Progress reporting

For ongoing packages, you receive clear monthly reports showing:

Visitor numbers
Page performance
Ranking improvements
Keyword progress
Backlink activity
Technical updates

You’ll see both what’s improved and where we go next.

what we're about

25 years of web experience behind every SEO decision

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it.

Flexible solutions that fit your business

Every organisation is different, so we have different options for whether you want a one off SEO boost, or are looking for growth over the longer term. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your brand performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

view our recent projects

let's talk about your search visibilty

If you need a search boost or are thinking about growing in visibility over the longer-term, we’d be happy to talk it through. Give us a call or get in touch via the form below.

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

How long does SEO take to work?

SEO is not instant.

You may see early improvements within the first few weeks, especially if technical issues are corrected quickly. However, meaningful and lasting improvements usually build over several months – expecting to see the first real signs of growth from around 6 months.

SEO works best when approached steadily and consistently, rather than expecting sudden spikes.

Do I have to pay every month for SEO?

Not necessarily.

If you just want a clear picture of where your site stands, we offer a one-off audit and report. This is ideal if your site has never been properly reviewed and you want to know what’s working, what isn’t and where the opportunities are.

For businesses ready to act on those findings, our SEO plan starts with a foundations phase covering the audit, technical fixes and key page updates. That said, SEO works best as an ongoing process. Search engines update constantly, competitors adapt and new opportunities appear over time. For long-term growth and consistent improvement, moving into the ongoing growth phase is usually recommended.

We’ll advise honestly based on your situation.

How do I know what you’re actually doing?

We document the work clearly.

Our package starts with an audit so you understand your starting point. For ongoing work, we provide monthly reports outlining what has been done, what has improved and where we’ll focus next. You won’t be left guessing what you’re paying for.

Can you help me get found on AI tools like ChatGPT?

Yes. The same work that improves your search rankings also helps AI tools find and reference your site. Things like clear page content, proper headings and accurate business information all feed into how AI search results are put together.

It’s not a separate service, it’s built into how we approach SEO. As more people search using AI tools alongside Google, we make sure your site is set up to be found in both.

Can you guarantee first place on Google?

No – and no one credible should. Search rankings depend on many factors, including competition and market demand. What we can guarantee is structured, informed work that improves your positioning and gives your site the strongest possible foundation.

Is SEO worth it for smaller businesses?

In many cases, yes. If your customers are searching online for the services you provide, SEO can help you appear at the moment they’re actively looking. It can be one of the most cost-effective long-term marketing channels when done properly. If it’s not appropriate for your situation, we’ll tell you.

What’s the difference between SEO and paid advertising?

SEO focuses on improving your organic visibility in search results. It builds authority and presence over time. Paid advertising places you at the top of results immediately but only while you’re paying. Many businesses benefit from a combination of both. We can help you decide what makes the most sense for your goals.

How much does SEO cost?

That depends on what your website needs and how quickly you want to progress.

Our SEO plan runs in two phases. The first covers the groundwork, audit, research, technical fixes and key page updates, typically over three months. The second is ongoing, covering content, monitoring and monthly reporting, so the improvements keep building over time.

Every plan begins with an audit so we can make informed decisions rather than guessing. We’ll explain what’s included, what we recommend and why, so you can choose confidently.
If you’d like to see a full breakdown of what’s involved, speak directly to our team.