Websites and online stores that drive sales

We specialise in retail website design that is clear, engaging and built to sell. With over 25 years of experience in web design and branding, we help retailers across Northern Ireland showcase their products, attract customers and increase both in-store and online sales.

Retail website design Northern Ireland

A trusted partner for retail

Our focus is on helping customers find, explore and buy your products with ease. Whether you sell online, in-store or both, we create websites that support your sales and make managing your products straightforward.

Built to showcase products clearly

We create structured product layouts with strong imagery, clear descriptions and intuitive navigation to help customers find what they need quickly.

Supporting both online and in-store retail

We build websites that work alongside your physical store – whether that’s promoting products, sharing information or supporting click-and-collect.

Designed to drive sales

From product pages to checkout, we focus on reducing friction and guiding users towards making a purchase.

Easy to manage and scale

We develop flexible systems so you can add products, update pricing and grow your store as your business evolves.

Northern Ireland retail websites

We design and build websites for retail businesses across Northern Ireland, helping brands present their products clearly and convert interest into sales.

For retailers such as Chique Sport, Armstrong Country Store, House of Country, Glenarm Organic Salmon and Franklins, the website plays a central role in both marketing and sales. It needs to showcase products effectively while making the buying process as simple as possible.

Our approach focuses on clarity and usability. Products are organised into logical categories, with filtering and search functionality to help users quickly find what they’re looking for. Strong product imagery and clear descriptions support decision-making, while streamlined checkout processes reduce drop-off.

We also consider how retail businesses grow online. Many of our ecommerce projects are built using Shopify, allowing for flexible product management, integrations with marketing tools and scalable performance as your store expands.

Search visibility is built into the structure from the start. By targeting product-based and category-based searches such as “buy [product] Northern Ireland” or “online store UK”, we help attract customers who are ready to purchase.

Alongside website design, we support with branding, product presentation, digital marketing and ongoing improvements – helping retail businesses build a strong and consistent online presence.

View our recent Retail projects

Franklins Online

Franklins is a long-established supplier to the hair and beauty industry, providing professional products to salon owners and beauty specialists across the UK and Ireland. With a large and varied product range, their online store plays a central role in supporting trade customers and driving repeat orders.

Diamond Sawmillls

Diamond Sawmills has been serving its local community for over 85 years, building a reputation for reliability, quality materials and straightforward service. As a long-established business, their name carries significant recognition within the region.

Winepig

WinePig is an online wine retailer offering a wide selection of wines, spirits and case deals to customers across the UK and Ireland. As a digital-first brand, it was important that the identity and website felt distinctive, memorable and easy for customers to navigate.

what we're about

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your website performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

how can we help your business?

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

What platform do you use for retail websites?

For most ecommerce projects, we use Shopify due to its reliability, flexibility and ease of use.

Can you help us sell products online?

Yes. We design and build online stores that make it easy for customers to browse, buy and return.

Will the website help increase sales?

We will certainly build it for that purpose. Through clear product presentation, strong user journeys and optimised checkout processes, we help improve conversion rates.

Can we manage products ourselves?

Absolutely. We build easy-to-use systems so you can add products, update pricing and manage stock.

Can the website support both online and in-store sales?

Yes. We can integrate features such as click-and-collect, promotions and store information to support your full retail offering.