Client:
Chique Sport
Date:
Mar 2021
Industry
Sport

Developing an Internationally Recognised Brand for Chique Sport

Sport Logo and Web Design

To create and develop a figure skating training gear brand that can become internationally recognised

Launched in 2017, Chique Sport is a premium Figure Skating Training Gear brand established by British national champion and figure skating coach, Jenna McCorkell.

Logo Design

The brief was to include the sporting aspects of ice skating with premium quality and Olympic level design of the training gear. After various rounds of design, we settled on the iconic logo which includes:

  • The letters ‘CS’ for Chique Sport
  • A symbolism similar to the Olympic rings
  • Despite the curves of marks left on an ice-rink

Website re-design

After a successful few years, and with the pandemic affecting the ability of Chique Sport to meet customs in person, we increased efforts on the website with a re-design and additional features added – including language translation, multiple checkout currencies, style guide, new filter, and online chat. The new design focused on the following keywords to bring across the focused and professional nature of the brand: Uncluttered, Clean and Poised. The design also boasts the strong use of photography, with a focus on both action and style type shots.

Branding Guidelines

With the brand now recognisable on a global scale and working with numerous partners and businesses – we helped Chqiue Sport to establish a rigorous branding document to enable a consistent and professional brand presence across all platforms and media. This includes sections on the use of product and lifestyle imagery and videography, tone of voice, common slogans and social media design.

On-going Promotional Design

We continue to work alongside Chique Sport to produce promotional designs. These include materials such as roll-up banners, large fabric display banners, business cards, postcards and flyers.