Our role was to help develop a brand identity and online presence capable of supporting Chique Sport as it grew into an internationally recognised name within the sport.
Our role was to help develop a brand identity and online presence capable of supporting Chique Sport as it grew into an internationally recognised name within the sport.
From the beginning, the goal was to create a brand that reflected both the technical precision of figure skating and the premium quality of the training gear itself.
The identity needed to feel professional and athletic while still maintaining the elegance and style associated with the sport. As the brand expanded internationally, the website and supporting marketing materials also needed to support customers across different countries and markets.
The foundation of the project was the creation of the Chique Sport logo. The final design combines several ideas within a single mark – the initials “CS”, subtle references to Olympic symbolism and curved forms inspired by the marks left on an ice rink. The result is a distinctive icon that works equally well alongside the full brand name or as a standalone mark across clothing, digital platforms and promotional materials.
As the brand grew, we later worked with Chique Sport to redesign their ecommerce website. The updated site focused on presenting the products in a clean and uncluttered environment that reflects the precision and professionalism of the sport itself. Strong photography plays a central role, combining action shots with more stylised imagery to showcase both performance and design.
Additional functionality was introduced to support Chique Sport’s growing international audience. This included language translation, multiple checkout currencies, improved product filtering and integrated online chat, helping customers across different markets browse and purchase with ease.
To maintain consistency as the brand expanded, we also produced a detailed set of branding guidelines covering colour usage, typography, tone of voice and image style. This allows the Chique Sport brand to remain recognisable and professional across partnerships, marketing materials and social media.
Alongside the core brand and website work, we continue to support Chique Sport with ongoing promotional design, producing materials such as roll-up banners, large fabric displays, postcards, flyers and other event graphics used at competitions and exhibitions around the world.
Together, these elements have helped establish Chique Sport as a distinctive and recognisable brand within the international figure skating community.
