Logo Design
The logo design started by looking at the unique aspects of the property – using the stone walls as inspiration for the logo pattern. Using the colours of the property too – the vardo blue (a real teal) as an accent colour in a soft blues and greys colour palette. In an effort to create something truly unique, we also customised the sleek and modern font used in the logo.
Website Design
The website was designed to give focus to the stunning images of the property, with slick scrolling effects and hover transitions to enhance the feel of luxury. We paired the classical font ‘Playfair Display’ with a simple sans-serif font to give an elegant and sophisticated look to the site. The site included a blog on the local area activities to boost SEO based on those attractions as well as a focus on local golfing tourism. We integrated the booking system to work seamlessly with the site, and to provide customers with an easy end-to-end purchase process.
Brochure Design
The brochure was developed to complement Blackrock’s new website, providing a luxurious guide of the accommodation for those who would benefit from browsing via a print design. We were able to be creative with the page layouts, reflecting the diverse and unique nature of the property.