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Websites that turn visitors into hotel bookings

We specialise in hotel website design that is refined, engaging and built to perform. With over 25 years of experience in web design and branding, we help hotels across Northern Ireland showcase their offering, promote their facilities and increase direct bookings.

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Hotel website design Northern Ireland

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Elephant Rock Hotel

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Inn on the Coast

A trusted partner for hotels

Our focus is on presenting your hotel in a way that reflects its quality while making it easy for guests to explore, book and enquire. From rooms and dining to events and special offers, we create websites that support your full offering.

Designed to showcase the experience

Hotels sell more than rooms – they sell an experience. We use strong imagery, thoughtful layouts and subtle design details to bring that experience to life online.

Structured around your full offering

From accommodation and dining to weddings, events and special offers, we organise your content so users can easily find what matters to them.

Built to drive direct bookings

Clear calls-to-action and seamless booking integrations help turn interest into reservations, reducing reliance on third-party platforms.

Easy to update and promote offers

We build flexible systems so your team can update rooms, packages, events and seasonal promotions with ease.

Northern Ireland hotel websites

We design and build websites for hotels across Northern Ireland, helping businesses present their brand and convert visitors into bookings.

For hotels such as Elephant Rock Hotel and Inn on the Coast, the website is often the first impression for potential guests. It needs to reflect the quality of the hotel while making it simple to explore rooms, check availability and plan a stay.

Our approach focuses on combining strong visual presentation with clear structure. High-quality imagery is supported by intuitive navigation, allowing users to quickly find information on rooms, dining, events and local attractions. Clear calls-to-action guide users towards booking or making an enquiry.

We also integrate booking systems and management tools to create a smooth, end-to-end user journey. Whether users are browsing on desktop or mobile, the experience is designed to be fast, clear and easy to use.

Search visibility is also considered throughout. By targeting terms such as “hotels in Northern Ireland”, “boutique hotels” and location-specific searches, we help attract users who are actively looking to book.

Alongside website design, we can support with branding, print materials and ongoing digital improvements – ensuring a consistent and high-quality presence across every touchpoint.

View our recent Hotels projects

Bushmills Inn

Bushmills Inn is a luxury boutique hotel located on the Causeway Coast in Northern Ireland, renowned for its character, hospitality and premium guest experience. As a well-established destination, maintaining a refined and consistent brand presentation across every touchpoint is essential.

Elephant Rock Hotel

Elephant Rock Hotel is a boutique hotel on Northern Ireland’s North Coast, offering stylish accommodation, a vibrant restaurant and cocktail bar, and views across one of the region’s most scenic coastlines. When the hotel was preparing to launch in 2020, they required a website that would reflect the distinctive personality of the brand while supporting online bookings and guest enquiries.

what we're about

Since 1999, we’ve been helping businesses get things sorted. We’ve stayed in business for two simple reasons. We do good work and we’re easy to deal with – and so our clients stick around. Most of our projects come from referrals and repeat customers, which tells us we’re doing something right.

Over the years, we’ve expanded our services, built hundreds of sites and partnered with companies across a wide range of industries. What hasn’t changed is our approach. We take the time to understand what you need, we explain things clearly, and we deliver work you can rely on.

Personal, down-to-earth service

When you work with Redback, you deal directly with the people doing the work. No barriers, no ticket systems, no disappearing acts. Need something done? You pick up the phone, and we sort it. We design until you’re happy, not until a revision limit says stop, because we care about the outcome, not the clock.

Flexible solutions that fit your business

Every organisation is different, so we don’t force you into rigid packages or processes. Whether you want a small start or a full overhaul, we’ll shape our services around your goals and budget. For many clients, we become a long-term creative partner, adding support, design and marketing help as their needs grow.

Experienced, but always improving

After 25 years in this industry, we know what works. We’ve delivered hundreds of websites and brands, and we’ve learned how to balance creativity with practicality. But experience doesn’t mean complacency. We keep improving our tools, skills and processes so your website performs well today and stays relevant tomorrow.

Clear, honest communication

We don’t hide behind jargon or buzzwords. You’ll always know what we’re doing, why we’re doing it and what it means for your business. If something isn’t worth doing, we’ll say so. If we think there’s a better option, we’ll tell you. Our job is to help you make good decisions, not sell you work you don’t need.

how can we help your hotel?

Paul 02 2 | Hotels
David 02 | Hotels

Prefer to chat? Reach out to us directly via a phone call

028 7035 3030

Frequently asked questions

A hotel website should include room information, booking functionality, details on dining and facilities, and clear contact information.

Yes. We can integrate with your existing booking platform or recommend a suitable system for your needs.

We certainly will design it that way. We design websites with clear user journeys and calls-to-action to encourage direct bookings.

Absolutely. We build flexible sections for special offers, events and seasonal promotions.

Yes. All our websites are fully responsive, ensuring a smooth experience across mobile, tablet and desktop.