How important is site speed?

18th Aug

Site speed has become more and more important in recent years.

Website speed refers to how quickly a browser is able to load a website. There are many reasons why a quick site is important:

  • Conversion rates – Poorly performing sites that take a long time to load can drive users away. Whereas sites that load quickly will typically receive more traffic and have better conversion rates.
  • User experience – Improving your site speed across the board means making people happy. They’ll enjoy using your site, buy more and come back more often.
  • SEO – Site speed has also more recently become more important in terms of SEO – Google boost your ranking if your site has good speed – for both desktop and mobile users.

At Redback, we optimise your site speed when we build a new site – and we are also versed in helping you to improve the speed of your current site.

Looking to improve your site’s speed? Get in touch.