It is important that your content is engaging and your audience actually wants to watch it, rather than scroll to the next post.
To make your content engaging, consider including prompts which asks the users a question and encourages them to answer in the comments. You could also use polls on Instagram and TikTok to encourage your audience to stop and look at the post.
Another way to make your content engaging is to include links to various sections of your website, encouraging the users to click the link and browse what you have available on your website.
For more advice, please feel free to contact us. At Redback Creations, we help you to promote your business online. Get in touch to see how we can help your business today.