Creating engaging website content can be time-consuming. AI writing tools are becoming increasingly popular, promising a faster and easier solution. But is AI the right choice for your website? Here are some procs and cons for using AI to write your website content:
The Benefits of AI Writing Tools
Speed: AI can churn out large amounts of content quickly. Large Language Models (LLMs) like ChatGPT can generate multiple pieces of content in minutes, saving you valuable time.
Versatility: AI tools can generate various content formats, from website copy and blog posts to emails and social media captions.
The Drawbacks of AI Writing Tools
Lack of Human Connection: AI struggles to capture the human voice and emotional elements that resonate with readers.
Limited Context: For specialised content, AI might not understand the nuances of your field. This can lead to inaccurate information or irrelevant suggestions.
SEO Concerns: While AI can offer SEO insights, relying solely on AI for optimisation can backfire. AI often overstuffs content with keywords, resulting in unnatural-sounding text and potentially violating Google’s Search Engine Guidelines.
Be careful in churning out too much content directly created by AI and not heavily modifying it. There’s a helpful article from Neil Patel on the dangers of just using AI to write your website content.
The Best Approach: Human + AI Collaboration
AI can be a valuable tool to complement your content creation, but it shouldn’t replace your human touch. Here are some tips for using AI effectively:
Focus on the Human Element: Remember, your content is for people, not robots. AI can’t replicate genuine emotions. You, as a human, can naturally weave these elements into your writing for a more impactful result.
Prioritise Original Content: Search engines favour original, human-written content. Use AI for brainstorming headlines, generating content outlines, or sparking initial ideas. The core of your content should always be your own creation.
Fact-Check Everything: Don’t rely solely on AI for accuracy. Always review AI-generated content for factual errors and ensure it aligns with your brand voice.
While it is a great tool, like most tools, we need to be best aware of how to use it effectively. If you’re not sure how to best write content for your website, let us know how we can help at Redback.
