Does email marketing still work?

13th Jan

With the popularity of social media and instant messaging, is email marketing a tool of the past?

Email has been used for marketing to loyal customers for over 20 years – it’s evolved and changed – but is it still relevant?

Email is still very much a central part of daily communication for employees and customers alike – in fact, in 2019, there are over 3 billion email users(1). And while the introduction of other modern technologies, email marketing statistics show that it still outranks other methods such as SEO, social media and PPC advertising(2).

Email isn’t just a tool for extending offer to loyal customers (although this is proven to still work very well), it helps businesses to stay in engaged with their customers and can reach them on a global scale.

According the latest statisctics, return on investment in email marketing is roughly $44 for every $1 spent (3).

Are you looking to start an email campaign? We are on hand to help you set up email marketing and can even design it for you. Get in touch for more information.