Many small businesses often struggle with feeling they don’t have enough content to provide – which can make a website look empty and with little to offer. Here are some different ways that you easily generate content to help bulk out your website in an effective way.
Images
Images can be used throughout your website to advertise your products and services and to give customers a better idea of your brand while they browse your website. Whether they help to welcome your website visitors to make your website more inviting and your business approachable, or give some more context to your products/services, images are a great way to add content. The images used should be in relation to what is being said on the webpage – so your own images are preferable – but there are many great stock photography resources to avail of.
Additional Text
Fleshing out more about your company’s background, the reviews of your products/services or the main features is a great way to add more useful and effective content to your site. Avoid big chunks of text, but small snippets of extra info can build trust and context for your business.
If you’re struggling to write the text – have you considered trying new AI tools available such as ChatCPT or Rytr? They can be great starting points for generating text (but use them with a pinch of salt!)
Shapes & Design
Shapes and objects can help to increase the feel of content on your website. Sometimes, adding a coloured block behind your text can make it stand out more as well as creating more vital content for your site. It’s important to use these designs consistently across your webpages, in order to not disorientate your visitors.
At Redback Creations, we utilise these tools when building websites, and we can help you sort out the best way to build sites that have the right amount of effective content. Get in touch to see how we can help your business today.
