Branding
Robinson Concrete wanted to update and refresh its brand image. While maintaining some elements from their existing logo, and building upon their values to create a strong identity:
Values
Taken from the 3 core values of quality, service and value the Robinson Concrete icon is strong, chunky and sharp. This makes the brand feel trustworthy and safe.
Icon
The icon uses two geometric shapes to represent 3 things at once; an ‘R’ and ‘C’ or Robinsons Concrete, a concrete block, and also using the white space to show concrete pouring. In an industry of meeting standards and working alongside blueprints, the precise angles and consistent width match the values of the industry.
Consistency
By slightly adapting the original ‘R’, the logo brings across the connection to the values of the previous brand identity.
Website Design
The website re-design was to bring in the new branding and help establish Robinson Concrete as a front-running provider in the industry. With clear navigation, bold call-to-actions and a user-friendly design on all devices, the new site reflects the professionalism and high-quality service the business provides.
Graphics
As well as developing the branding and detailed use guidelines, we have also been involved in introducing multiple promotional materials and company artwork. Examples include company calendars, mixer truck designs, building designs, flyers, and business cards.
