Robinson Concrete wanted to update and refrsh their brand image. While maintaing the some elements from their exisiting logo, and builind upon their values to create a strong identity:
Taken from the 3 core values of quality, service and value the Robinson Concrete icon is strong, chunky and sharp. This makes the brand feel trustworthy and safe.
The icon uses two geometric shapes to repesent 3 things at once; an ‘R’ and ‘C’ or Robinsons Concrete, a concrete block, and also using the white space to show concrete pouring. In an industry of meeting standards and working alongside blueprints, the precise angles and consistent width match the values of the industry.
By slightly adapting the orignal ‘R’ brings brings across the connection to the values of the previous brand identity.
View their branding guidelines for a more in-depth look at their re-brand