As discussed with the client, we aimed to stay clear of an ‘over-clinical’ looking design as is common with many dentist and orthodontic websites. Our aim was to create a design that highlights the warm welcome and personalised service you get as a customer. By avoiding bright whites and harsh light blues, instead using warm creams and deeper blues, as well as introducing a subtle wallpaper pattern, we were able to focus on the feel of the practice.
We also introduced a ‘smile gallery’ – using before and after photos to visual demonstrate the high quality service and results they offer.
We maximised SEO (search engine optimisation) on the site using multiple geographical terms, as well as utilising key terms to bring in relevant traffic – such as Invisalign clear braces and broken brace advice