Fashion, style, and the latest technology was some main points we wanted to communicate with Holley’s new website & logo.
By adapting their previous logo, we simplified the image, refined the colours, and made it more friendly for web and social media use. We also introduced a new font to bring more recognition to the brand, and it’s high-quality reputation.
The client wanted to avoid over-clinical and surgical feeling tones to the site, so we stayed clear of harsh whites – especially in imagery, editing to increase warmth – and using calming blues in the brand. We also avoided use of over-stock style photography, promoting more ‘lifestyle’ images to fit with the feel of the brand.
To add more depth to the premium feel of the site, we added in subtle background patterns, and use the unique new font to distinguish it’s look and feel to their competitors.
If you are looking to enhance your premium brand and look professional online, get in touch with us today